
Considering the “new normal,” thieves elaborate schemes to lure prospective puppy buyers into something believable.
The BBB warns extreme caution when shopping for a pet online and to report any of these scams immediately once you’re currently going through one.
Puppy Scams over the past years
According to the BBB Scam Tracker, the typical amount lost to puppy scams is $750. 2020 was a nightmare-ish year for puppy scams as it had a huge spike compared to 2017-2019.
Year |
Pet Scam Reports |
Losses |
2017
|
884
|
$448,123
|
2018
|
1,578
|
$718,248
|
2019
|
1,870
|
$1,016,380
|
2020 |
4,300 |
$3,100,000 |
People aged 35 to 55 are being targeted as half of the BBB reports consist of them. With tighter restrictions to curb the spread of the virus, U.S. and Canada saw an increase in pet fraud cases with nearly 4,000 reports.
According to the Kentucky Attorney General’s Office, in 2020, their office had 12 puppy scam reports totaling $9,013 in losses. So far in 2021, they’ve had nine puppy scam reports totaling $11,350 in losses. One victim lost $5,500!
Where do puppy scams happen?

Who to contact if you are the victim of a pet scam:
- Federal Trade Commission (FTC) – visit reportfraud.ftc.gov to file a complaint online or call 877-FTC-Help.
- Better Business Bureau – BBB Scam Tracker to report a scam online.
- Canadian Antifraud Centre – antifraudcentre-centreantifraude or call 1-888-495-8501 for scams involving Canada.
- Credit card issuer/bank – if you provided your credit card number, even if the transaction was not completed.
- Report A Scam at PetPress to have it checked and published

To protect yourself from these scams, always do your research and buy from a reputable breeder. If the breeder doesn’t allow you to see the dog in person, you are most likely involved in a scam. Avoid wiring money or using a cash app or gift card. And consider reaching out to a local animal shelter.
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