Data from Action Fraud, Scotland’s national reporting center for fraud and cybercrime just released their recent figures. , shows that £2.6 million was lost by hopeful pet owners in the 2020/21 financial year as a result of deposits being paid for pets seen advertised online.
That’s a 20% increase of pet scams compared to the previous financial year
There has been an increase in fake ads for pets found on social media, online marketplaces, and specific pet-selling platforms.
The warnings were issued by the Scottish SPCA and UK wide charity, The Kennel Club.
“Anyone who wants to purchase a pet must be extremely careful that they do not fall victim to these scams,” said Ch Insp Mark Flynn from Police Scotland’s National Wildlife Crime Unit. “We would urge people only to deal with reputable breeders or sellers and avoid any one-off sales as there is no way of tracing the person or animal once money has changed hands.”
By far the most popular dog breed listed during 2017/18 was French Bulldog, followed by Staffordshire Bull Terrier and Boxer. While for cats it was Persian breeds at number one, closely followed by Maine Coon.
The warning has come from the Trading Standards Institute (TSI), the trade body for consumer protection and information on safer shopping.
Animal lovers are being urged to use their common sense when they see ads for pets online. They should avoid paying large deposits or upfront fees before seeing a pet in person and be wary of sellers offering cheap prices for purebreds advertised as rescue pets.
Criminals are known to show photos of pets that are being sold by genuine sellers.

It is important that if you’re considering purchasing a pet online, that you follow advice from the Take Five to Stop Fraud campaign and take a moment to stop and think. This could protect both you and your money.
“We would always recommend that you view the animal in person before paying any money. If this is not possible, ask for a live video call so you can see the animal from its perspective and get more information about it.
If something doesn’t seem right, trusting your intuition is crucial and refrain from paying any money until you can be certain it’s the real thing.
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